Work

Under three weeks to the show, no US positioning, and buyers to reach: Anthropologie, MoMA, museum stores. Eight brands in home decor, gifting and kids: Anzy Home, Babai, dodomoom, Edere Editions, Fire Rabbit, WOOD MOOD, Woolberry, YaKUSH.

What we did:

• A fast go-to-market review. US positioning for every brand: mother-led, heirloom, reclaimed timber.
• 267 leads and 46 trade media contacts. The announcement email, "Ukrainian brands are back. Collab?", got a 61% open rate.
• One shared press kit and eight individual ones. A briefing for the team on stand #3-D432.
• Three waves: pre-show trade pitches and influencer samples, a Valentine's pitch and a five-article Dezeen special project during the show, then follow-ups and a print op-ed in Home Accents Today after it.

Top publications:

• Dezeen Showroom ×5: Yakush, Anzy Home, Dodomoom, Babai, Edere Editions
• Design Milk: Color, Craft, and Calm: 7 Highlights from Shoppe Object 2026
• Business of Home: The next wave of children's decor is here
• Dorm Therapy: 14 of the Best Looking and Smelling Candles to Burn in Your Apartment
• Home Accents Today: Ukrainian home brands meet U.S. buyers' tariff and replenishment needs, and the same op-ed in print, "Voices", March 2026, p. 34: Ukrainian brands align with evolving priorities of U.S. buyers
• Gifts and Decorative Accessories: From Rocket Science to Rocking Babies, a profile of the Anzy Home founder

Publications

Dezeen Showroom: YakushDezeen Showroom: Anzy HomeDezeen Showroom: DodomoomDezeen Showroom: BabaiDezeen Showroom: Edere Editions

Design Milk: 7 highlights from Shoppe Object 2026

Business of Home: the next wave of children's decor

Dorm Therapy: best candles for your apartmentHome Accents Today: tariff and replenishment (online)Gifts and Decorative Accessories: Anzy Home founder

Print op-ed, Home Accents Today, March 2026, p. 34 (PDF)

The agency had clients in the US, Switzerland and the EU, and none in Italy. Three months, a small PR budget, nothing for paid placements or event slots.

What we did:

• Mapped the Italian tech ecosystem: media, communities such as Data Pizza and Codemotion, events, funds, hubs, influencers.
• Built the entry around the founder's expertise, not an agency announcement: positioning, AI-search, B2B content strategy.
• Wave 1 was broad: comics for communities, speaker pitches, expert pitches to media. It got little back. Paid slots, a new name, a foreign expert.
• Wave 2: an Italian press kit and a press release about the market entry. It got the first publication.
• Wave 3: three outlets only, Data Pizza, Agenda Digitale, EconomyUp. Agenda Digitale published two of the founder's columns and is ready for a third.
• Al Banco: a 30-minute teardown of a startup's homepage with its founder, recorded. First one with a Rome-based AI startup.

Publications:

• Rassegna Business: Content marketing B2B tech, Zmist & Copy debuts on the Italian market
• Agenda Digitale: Services as software: come vendere risultati, non strumenti
• Agenda Digitale: Come essere citati dai modelli AI: gli 8 fattori decisivi

What we learned: relationships beat the perfect pitch. Three live contacts beat a big list with no replies. Some outlets are paid, so plan for it from day one. Aim for a year, not a quarter.

A national study of how war stress shows up in Ukrainians' dreams. 745 participants.

A new brand in a market where business buys what is proven. Nobody wants to be the first to try. So we spoke the buyer's language: cost per kilometre, range, warranty, working scenarios. "A smart choice for business in a country that is rebuilding."

PR support and social media, May to September 2025, no pauses. 8 posts and 12 stories a month.

Nobody buys cement because of an ad. They pick a supplier they can trust. So we showed scale and real sites. LinkedIn first, because that is where builders, developers and concrete producers are.

Three months: 20 posts on LinkedIn and Facebook with targeted promotion, two corporate news items, internal comms design, a corporate digest.

A corporate client wants a stable partner. So we spoke for the company and its leadership, not for products. The CEO, Mykhailo Shelemba, became the voice of the business. His piece on how the company supports the country ran in Focus, Obozrevatel and TSN. A press event for Datagroup-Volia: top management on six months of working under war. Official subscriber notices, including tariff changes, in Uriadovyi Kurier.

Business owners in wartime don't trust slogans. They want tools, and stories from people it worked for. Interviews with entrepreneurs, expert columns, and the research "Portrait of Ukrainian Women Entrepreneurs". Bloggers on moving a business with West Business Hub.

1. A full press kit, a pool of loyal media, three to four releases a month, work with commentary, a press lunch and a partner meeting.

PR support: image placements in gagadget, Vogue UA, LIGA and others, print in Forbes, Focus and L'Officiel. 110 mentions in 2023.

"Laundry has no gender": there is no women's or men's housework, and the new washing machine proves it. A photo shoot and interview with Volodymyr Dantes for L'Officiel, four opinion leaders on their own housework, a washing machine giveaway on LG's Instagram.

A second project, LG Styler and the capsule wardrobe, with Andre Tan in FW Daily. About 695K reach.

30+ video reviews and 20+ text pieces with technical YouTube channels and media: Root Nation, Smartphone.ua, Technoguide, Mezha and others. A brand ambassador and 60+ Instagram publications. Press releases in Bit, Elle, AIN, Delo, Bigmir, 24 TV.

452 articles, 180 video pieces, 74 articles in leading print titles. New formats instead of releases: tests, experiments, covers, clips, comparisons.

Special projects:

• Home-city parcels, with Nova Poshta. Many of the brand's customers had left their home cities. Mini post boxes in four cities let them send a box with the soul of their city to a friend who moved away: a map, magnets, a scented sachet, a card with a playlist of the city's sounds. Tracks made with Koloah.
• A New York park in Kyiv, December 2021. A park with an ice rink inside a Tetra Pak pavilion. 69 bloggers, coverage in Vogue, Elle, L'Officiel, FW Daily, Marie Claire.
• A film studio at the Odesa Film Festival, August 2021. A working set with a cinema. 58 bloggers.
• Kyiv Day. A printed newspaper, "Kyiv on foot", with secret places chosen by Kyiv users, plus a section on Big Kyiv.
• Fashion. Collaborations with Artem Klymchuk, Anna Arutiunova and Sofia Rusynovych for Ukrainian Fashion Week, and fashion TV reports from UFW and Paris Fashion Week.

• Internal events. An Independence Day workshop on making motanka dolls, with a CEO video link across all offices. A Lord of the Rings day for 200 people, to give them one day away from the war news.
• KitKat Break for Calm. PR for a campaign on anxiety and breathing: exclusive Instagram AR masks, coverage in Elle, L'Officiel, Marie Claire and others, a nationwide pause announced. The target was 70% of the 17–45 audience.
• Instagram. Branding of the corporate page and situational visuals.

Idea: a cold war in the kitchen. People who can't stand each other, cooking together. Emotion carried by clattering dishes, foil, a look. No dialogue. Line: "When you want Chisto".

Two problems at once: angry comments warning mums off the brand, full of myths, and a 2019 relaunch of lines without parabens, sulphates and dyes. Mums trust other mums more than a brand. So mums asked the questions: star mums and mum bloggers collected them in Instagram stories, and any mum could ask Johnson's and get a qualified answer. Two briefings on the pharma questions and the myths, and a plan for answering negative comments. A finale event for 8 ambassadors, 33 micro-bloggers and 11 journalists.

After Donbas, people believed the plant had closed. The brand had also been renamed, and few knew it is the only producer of classic-method sparkling wine in Ukraine and Eastern Europe. We rehearsed New Year: an Art Deco 1920s party with the slogan "Champagne the impression". A special project, "Gatsby party", with opinion leaders in Elle, their own posts, a giveaway.

A European cocktail party for top media and mall guests: a DJ, finger food, and a chance for business press to interview top managers. Opinion leaders picked by their buying habits became the brand's first customers.

Ukrainians don't like preventive check-ups. So Synevo went to them: a mobile team in the offices of 40 large Kyiv companies, a short lecture, a free blood sugar test, branded gifts, media support.

A platform about young, ambitious people who inspire the brand. We asked Ukrainian opinion leaders what courage to be yourself means, filmed their answers, and ran events for opinion leaders in Kyiv and Berlin. Line: "The world belongs to the bold."

Build the image of a premium brand and awareness of the rebrand and the new De Luxe and Inked Collection lines. 23 online pieces in four months (The Village, Elle, LIGA.net, Obozrevatel and others), 3 in print (Novoye Vremya, Focus, Business), in digests, news, editorials and infographics.

The academy NYX started in 2017 for beginner bloggers became multi-brand in 2019: make-up, hair, skin. We rebuilt the identity and the event: logo, landing page with registration, branded materials, a curriculum with the video-blogger course of Air Academy, bloggers sharing their own experience. 30 students came every day for three weeks, did homework, and graduated at a party.

• #wantyoucloser, May–June 2016. Durex Invisible, 30% thinner. We took sport as the bond: Durex became the partner of the first couples' season of Fitness Geek Camp, with training and sessions with a sexologist. 84 posts from participants, 251K reach against a 250K plan, up to 2.2M contacts with the digital programme.
• Story of Sex, June–July 2017. Durex Naturals gel in a market where talking about sex is "vulgar". If writers aren't ashamed, why should we be. Three opinion leaders read Mitchell, Whitman and Kundera in the Fomin Botanical Garden. A special project with The Village moved scenes from novels to Kyiv locations. 1,246,740 video views, 661,847 people in the target audience reached, a 27% share rate against a Facebook average of 10–15%.

The Passage put guests off, and the 2014 events hadn't helped. We invited people who bring their own atmosphere to shop there: a designer, an artist, a TV host, musicians including ONUKA's Nata Zhyzhchenko. Choosing a purchase became a light interview, in the format of Vogue's "73 Questions" cut to 21, one take each, among Gucci, Burberry and Ferragamo.

Eurovision came to Kyiv, and Jacobs was an official partner. Instead of a partnership release: a three-minute video of life-changing coffee invitations with ten opinion leaders, then three weeks of a backstage video blog from Boryspil, the red carpet, the Euroclub party and the exhibition centre. Episodes went out within hours of shooting.

The global mechanic: 10,000 people roar like a Formula 1 car on video, the company funds a project against drink driving. In Ukraine people don't trust foundations. So we changed what the money buys: alcolocks on the ten main marshrutka routes in Kyiv, where most drink-driving accidents happen. Radio partners, a newspaper, opinion leaders passing the relay. 5,000 people roared together at Crazzzy Days.

An online store for Levi's, Guess, Lagerfeld and Baldinini, launched April 2016, for a brand that had never been active in Ukraine. The idea: denim has been reinvented by creators for 163 years, so 22 Ukrainian companies each picked an "icon" and told their story through them. Voting, winners, paintings for their offices, an exhibition, a radio show, a road show through One Love, Levi's stores and Planeta Kino.

The first mommy bloggers campaign in Ukraine. With Uaua.info, Biolan and Glossary: a blogger event, blogs on the project site, parents turned into brand ambassadors.

A Facebook community built to be the brand's main channel with customers: 22,000+ fans in 7 months, the fourth brand page in Ukraine (advermap.com.ua). A "Question Marathon" app for mini-contests with partner brands.
Watsons Club+: the first social CRM in Ukraine, a tool that tracked and stimulated what fans buy. Call rate three times the average.
Rebrand and loyalty programme launch, 2011: a press conference, 45 publications in business and political press. After it the chain moved to a monthly retainer for corporate and digital PR.

HTC was entering Ukraine and there was no Android app market. We built one: a contest for Ukrainian developers.

Contest 1, 2010: 406 app ideas, 39 apps built, 500+ developers at the master classes. It started the Android app market and the Android developer community in Ukraine.
Contest 2, 2011: 200 participants, 60+ new apps, and an Android hackathon, the first of its kind in Ukraine. 100+ developers came, 80 built apps, 15 working prototypes. Most participants called it the IT event of the year.

1. Social media strategy, audit, community.

No budget. The task: a reason for the world to look at Ukraine again, and a mechanic that spreads on its own. We picked "With a Little Help From My Friends" by The Beatles: a band tied to Liverpool, a song about friends helping friends. A global flashmob, #HelpUkraineSong, with a Liverpool agency and fundraising platforms, and a physical flashmob on the final day.