Non-profit · 2025
Behaviour-change strategy
Salt and sugar, Ukrainian schoolchildren
35.7% → 43.7%Children bringing a snack from home
62.0%among children who took part directly
18.9% → 36.7%Parents cooking a snack with their child
PR that changes what people do
Strategy, campaigns and PR support for brands, businesses and institutions. Kyiv, since 2005.
Let's talk01 / Facts
2005
Communications for brands, businesses, donors and institutions in Ukraine. Through COVID and a full-scale war.
Firsts
First PR podcast in Ukraine. First hackathon. First mommy bloggers campaign. We don't announce firsts. We make them.
5,000+
professionals The International Public Relations Network (IPRN), our network across 30 countries.
4
professional bodies Hoshva PR is a member of the International Public Relations Network (IPRN), the Chartered Institute of Public Relations (CIPR), the Public Relations and Communications Association (PRCA) and the All-Ukrainian Advertising Coalition.
Top 25
communications agencies in Ukraine Advertiser's Choice 2025, All-Ukrainian Advertising Coalition (VRK): 22nd–23rd of 89. One of two PR agencies in the ranking.
Coverage is where PR starts. Not where it ends
A placement matters if someone does something differently afterwards.
Every campaign we run starts with a behaviour brief: what should people think, feel or do differently? Then we build backwards from the answer. Reach tells you who heard. We also measure what they did next, wherever it can be measured.
02 / Approach
How we work
1PR-first
PR is the engine, not a support function. We look at business problems through a PR lens, then build narrative across every channel that earns attention.
2Behaviour at the core
We use behavioural science to understand how people decide. Then we design campaigns around that.
3Co-created
We don't hand over a brief and wait for magic. Clients, influencers, media, creators and end users work with us at brief, concept, testing, execution and distribution.
4Format-intelligent
We don't have a favourite channel. We have a favourite outcome. Earned media, social, events, podcasts, products, communities: whatever the behaviour needs.
5AI-native
We didn't add AI to our process. We built the process around AI. A network of AI agents runs across research, content, strategy and measurement.
6Kyiv-inspired, globally wired
A Kyiv agency with a global talent network. International standards in every project. Kyiv is not a limitation. Some of our best thinking happened during a blackout.
03 / Services
What we do
1Strategy and campaigns
Programmes, campaigns, activations and interventions: strategy and creative, designed around behaviour.
2Delivery
We run what we design. Publicity that gets the work seen:
- Special projects with media
- Participation in events
- Prizes and awards
- Thought leadership: columns, expert comments, talks
- And whatever else the campaign needs
3PR support
Own and earned media management.
4Micro-consulting
Expert advice at a fixed rate. One question, one answer, no retainer.
5Talks and training
Speaking, workshops, training for teams and conferences.
04 / Where we work
Same method. Different rooms
Ukraine
Work inside Ukraine.
Donors and institutions
Behaviour-change campaigns with ministries, international organisations and programmes.
Rebuild Ukraine
For international organisations, donors and partners making change happen: show the impact, bring more partners on board.
Success stories that matter. The right partners. Donors seeing their money at work. Coordination between organisations.
Entering Ukraine
Entering Ukraine takes both sides: your home market and Ukraine's business scene.
We pair a PR partner in your country with our team in Ukraine. A partner at home who speaks your language and knows your goals. A team here who knows how to get things done.
Explain Ukraine's potential to your stakeholders. Find reliable partners. Build relationships in both markets.
Global
Work outside Ukraine, for Ukrainian companies and organisations. More on the Global page →
Global market expansion
Going into new markets with local PR partners from the IPRN network, 30+ countries.
Tech PR
Tech PR for startups and product companies, aimed at top tech media.
Community relations
Reaching Ukrainians in Europe, the UK and the USA.
Defense tech PR
Telling the story to international VCs and government buyers.
05 / Team model
Core team. Embedded talent. Built for your brief
No agency's permanent staff is the best in the world at everything. The ones who say otherwise are selling you the org chart, not the outcome.
Our core team knows your business, runs the process and holds the quality bar. Around it, specialists from our talent network are selected for your sector, your campaign, your moment.
Ukraine's communications talent is world-class, and much of it is now spread across Europe. We built that into the model instead of treating it as a gap.
You don't get a roster. You get the right people.
06 / Selected work
Selected work
B2B · 2025
MAXUS
Electric vans for business
1,687,693social reach in three months
24posts and 36 stories on how business uses the van
Details
A new brand in a market where business buys what is proven. Nobody wants to be the first to try. So we spoke the buyer's language: cost per kilometre, range, warranty, working scenarios. "A smart choice for business in a country that is rebuilding."
PR support and social media, May to September 2025, no pauses. 8 posts and 12 stories a month.
B2B · 2023
CEMARK
Cement for business
5,591tonnes of CEMARK cement for a Nova Poshta terminal in the south
The first school in Ukraine built with 3D printing, with CEMARK's participation
Details
Nobody buys cement because of an ad. They pick a supplier they can trust. So we showed scale and real sites. LinkedIn first, because that is where builders, developers and concrete producers are.
Three months: 20 posts on LinkedIn and Facebook with targeted promotion, two corporate news items, internal comms design, a corporate digest.
Brands
LG Electronics
Laundry has no gender
~2Mreach, almost twice the plan
Details
PR support: image placements in gagadget, Vogue UA, LIGA and others, print in Forbes, Focus and L'Officiel. 110 mentions in 2023.
"Laundry has no gender": there is no women's or men's housework, and the new washing machine proves it. A photo shoot and interview with Volodymyr Dantes for L'Officiel, four opinion leaders on their own housework, a washing machine giveaway on LG's Instagram.
A second project, LG Styler and the capsule wardrobe, with Andre Tan in FW Daily. About 695K reach.
07 / Pricing
You pay for results, not hours
We agree upfront what success looks like. We price against that.
- KPI-linked final payment
- Project fee, or an annual retainer (fixed or flexible monthly; anything outside it is a project)
- Sprints for fast questions
- A bonus tied to your satisfaction review
- No agency commissions buried in vendor deals
Projects run about 3, 6 or 12 months. Minimum engagement: 3 months.
08 / About
Since 2005. Still the first to try something new
Hoshva PR has worked in Ukraine since 2005, for consumer brands, B2B companies, donor-funded programmes, government partners and international organisations. Sensitive topics, unstable conditions, not the neat brief.
Procurement trusts us. Challengers choose us.
"We bring something really special to the table – deep Ukrainian market experience plus an incredible global network. By combining local insights with international reach, we help our clients create messages that truly resonate, no matter which market they're targeting."Oksana Hoshva, CEO of Hoshva PR
IPRN
Member of the International Public Relations Network. Since 1995, one of the world's largest networks of independent PR agencies: ~50 agencies, 100 offices, 30 countries, 5,000+ professionals. Hoshva PR has been a member since 2024.
Rankings
Top 25 communications agencies in Ukraine. Advertiser's Choice 2025, All-Ukrainian Advertising Coalition (VRK), 17 December 2025: 22nd–23rd of 89 agencies, 4.5% of mentions. One of two PR agencies in the ranking.
Firsts, with proof
- First PR podcast in Ukraine, 2009.
- First mommy bloggers campaign in Ukraine, HiPP, 2010.
- First social CRM in Ukraine, Watsons Club+, 2011–2012.
- First Android hackathon in Ukraine, HTC, 2011.
- First PR agency in Ukraine to launch a digital practice.
- First agency product, not a service: HOOOTKO.
Clients over the years
The full list, with and without case pages, is at the end of Work.
09 / FAQ
FAQ
What does Hoshva PR do?
Strategy, campaigns and PR support built around behaviour change. Our clients come from different segments: consumer brands, B2B companies, donors and institutions, international organisations, and companies going global or entering Ukraine.
How do you measure success?
We agree the measure before we start. Reach and coverage where they matter. Behaviour or business change wherever it can be measured.
Who will work on my project?
A core team that knows your business, plus specialists chosen for your brief.
How does pricing work?
A project fee or a retainer, with the final payment tied to agreed results. No commissions.
How long does a project take?
Usually 3, 6 or 12 months.
What do I need to prepare?
The problem and what success looks like to you. We help with the rest.